It started with the arrival of a young South Korean woman named Hyeran Kim in Istanbul. Having studied painting from an early age, Hyeran Kim stepped into her career as a painter after graduating from university and opened various exhibitions in Korea. She came to Istanbul because She wanted to do a master's degree at Mimar Sinan University. While continuing her graduate education, she started to work in global companies in the city and adopted Turkish culture and lifestyle over time. Then, she decided to combine Turkish clothing taste with Hallyu style to bring a new breath to fashion, and thus the Hyeranist style emerged. Hyeran Kim, who became more and more professional in her business life, wanted to open the Hyeranist style to the Turkish and world textile industry. As a result of careful work that lasted for about two years with leading advertising agencies and stylists, the product creation was determined and the Hyeranist brand was created. The brand was derived from Hyeran, the name of its founder, by adding IST, the abbreviation of the city of Istanbul. Upon the intense requests, Hyeran Kim decided to serve you online as well and established "Hyeranist.com" so that you can make the Hyeranist style a part of your life. We will be happy to see you among the valuable customers of Hyeranist.com.